Want to give Thrive Market a shot? Use this code to get 25% off your first order up to a savings of $20.
Thrive Market is a wholesale organic grocery/natural product store that caters to specialized diets. They popped up on several of my deals sites this week because they are offering 25% off the first order one makes with them up to a savings of $20. (If you know someone who already uses the services, they can offer you a code that does the same thing.) However, like other wholesale stores, they have a membership fee to join (after a 30 day free trial, so you could always get the $20 off and cancel before the service starts) of $59.95. They claim to save the consumer 25-50% off wholesale prices, but would I really save enough to overcome the membership fee?
For health reasons, I have recently had to go gluten, dairy, and almond free. Grocery shopping just got complicated and expensive. I’ve been trying to save money on a lot of the specialized ingredients required to cook well without those ingredients and was interested in checking out what the company had to offer.
Thrive Market really does cater to specialized diets. A costumer can choose from Certified Gluten-Free, Vegan, Keto, or Whole 30 (just to name a few) and then choose products that fit within his or her needs. From someone with food sensitivities, this is AWESOME. In an actual brick and mortar store, the gluten-free options are spread all throughout the store and one has to read every label. It’s exhausting. This makes that process infinitely simpler.
Having the groceries shipped to your home is also an added convenience. Shipping is free after you spend $49, which isn’t difficult to do when buying groceries. I know I would only use this for large stock-the-pantry type orders.
So let’s get to the cost comparison. Thrive Market claims to save 25-50% off retail prices (and they do), but my local grocery store and Amazon also claim to give me savings. All cost data was extracted from the Thrive Market, HEB, and Amazon websites on January 4, 2019.
The first cost comparison I did was where I saw the best cost savings. Thrive Market has their own brand of organic staples. I compared their prices again my local grocery store, HEB. I compared the Thrive Market brand price against the HEB brand price listed on their website (or the cheapest other brand when an HEB brand wasn’t available). I searched for several of the ingredients that are common ingredients for gluten/diary/almond free cooking and found them to be generally significantly cheaper through Thrive Market.
Item |
Thrive Market |
HEB |
Organic Regular Coconut Milk (13.5 oz can) |
$1.99 |
$2.29 |
Organic Coconut Flour (16 oz) |
$3.49 |
$3.49 |
Organic Coconut Aminos (10 oz) |
$5.69 |
$7.86 |
Organic Arrowroot Powder (16 oz) |
$4.29 |
$5.37 |
Organic Raw Cashews (16 oz) |
$10.99 |
$13.96 |
Organic Ghee (13.5 oz) |
$9.99 |
$16.86 |
The second cost comparison I did was on the brand name organic products Thrive Market carries. I chose some products I’ve used and liked in the past at random. I compared these to the listed retail price, the HEB price, the Amazon Prime price, and the Amazon Subscribe and Save price assuming that the customer uses Subscribe and Save to it’s full potential and gets the 15% off discount. In general the Thrive Market and HEB products were identical while the Amazon products were a larger quantity. (For example, you had to buy six tubs of Justin’s Chocolate Hazelnut Butter. I divided the Amazon cost by six to get the per item rate. Also, while buying six on Amazon using Subscribe and Save is the cheapest option, most families probably don’t need six jars of this at a time.)
The results for the best deal were really mixed. None of the baby products checked were cheaper than what is available at the local store. It appears that for the very best deal on the name brand products, one should shop around. However, none of the Thrive Market costs were significantly more than the best deal and there is a convenience factor in knowing that and buying everything in one place.
Item |
Retail Price |
Thrive Market |
HEB |
Amazon Prime |
Amazon Subscribe and Save |
Kind Vanilla Blueberry Granola Bars (5 ct) |
$4.29 |
$2.79 |
-35% |
$2.98 |
-31% |
$3.41 |
-21% |
$2.90 |
-32% |
PB2 Powdered Peanut Butter (6.5 oz) |
$6.15 |
$4.29 |
-30% |
$3.84 |
-38% |
$ 5.24 |
-15% |
– |
– |
Justin’s Chocolate Hazelnut Butter (16 oz) |
$14.99 |
$9.99 |
-33% |
$10.49 |
-30% |
$9.99 |
-33% |
$8.49 |
-43% |
Bob’s Red Mill Gluten-Free All Purpose Baking Flour (22 oz) |
$4.79 |
$3.79 |
-21% |
$3.99 |
-17% |
$4.20 |
-12% |
– |
– |
Plum Organics Blueberry, Pear & Purple Carrot Baby Food Stage 2 (6 ct) |
$12.90 |
$7.95 |
-38% |
$7.08 |
-45% |
$15.34 |
19% |
– |
– |
Happy Baby Organic Purple Carrot & Blueberry Happy Puffs (2.1 oz) |
$4.35 |
$2.99 |
-31% |
$2.78 |
-36% |
$3.36 |
-23% |
$ 2.69 |
-38% |
Annie’s Organic Cheddar Bunnies Crackers (11.25 oz) |
$5.99 |
$4.49 |
-25% |
$3.88 |
-35% |
$3.19 |
-47% |
$2.71 |
-55% |
In the end, I decided that this is a good fit for my family. The convenience of being able to have many foods that meet my dietary restrictions at my finger tips and the significant cost savings on what are now my pantry staples offset the cost of the yearly membership. I just ordered my first box today. I will post an update after I try their products.
Want to give Thrive Market a shot? Use this code to get 25% off your first order up to a savings of $20.